choclate war

6swamy

This is the fascinating story of the Quaker families behind the great British confectionary brands, Rowntree, Fry, and, of course, Cadbury, whose legacy is not just famous chocolate brands, but the model garden villages of Bournville and New Earswick, and an array of worthy charitable endeavours. The book also tells of the domestic and international marketplace battles with the Swiss and American giants, Nestle, Mars, Hershey etc., whose founding stories and colourful characters are also vividly described. It culminates with the story of the 2010 Kraft takeover of Cadbury, and raises a number of thought provoking questions about business culture, corporation law, the role of hedge funds in corporate takeovers, the benefits and challenges of globalisation, ownership and stewardship, and short term and sustainable value to shareholders and wider business stakeholders. Deborah Cadbury makes a subtle and often implicit case for a better way of doing business, without becoming overly didactic, and the tales of her forebears are always interesting and often inspiring.

Omega Castle

Hi 6swarmy, I had already posted this in the books "reading room" so the "management" may delete your post, I have rated yo 50 so you won't be disadvantaged if they do. You are right it is a good read and more users should have access - keep trying