What makes something endure for centuries?

Pedro_P

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To find out, we must start with a principle called the "Lindy Effect", explains Tom Chatfield.


▼ What will remain in 100 years’ time of the city or town where you were born: which landmarks or buildings? What about in 500 years? The controversial author Nassim Nicholas Taleb offers a counter-intuitive rule-of-thumb for answering questions like this. If you want to know how long something non-perishable will endure – that is, something not subject to the limits of a natural lifespan – then the first question you should ask is how long it has already existed. The older it is, the more likely it is to go on surviving.
Take my home town, London. If I want to bet on which of its buildings will still be standing a few centuries from now, Taleb’s rule of thumb suggests I should start with the very oldest. At 941 years, the keep at the heart of the Tower of London is a good choice, closely followed by Merton Priory in south London, which has also made it past 900. London’s oldest place of worship, the Church of St Bartholomew-the-Great in Smithfield, has also proved pretty tough: parts of it date back 896 years.
The logic of Taleb’s argument is simple. Because the only judge that matters when it comes to the future is time, our only genuinely reliable technique for looking ahead is to ask what has already proved enduring: what has shown fitness and resilience in the face of time itself, surviving its shocks and assaults across decades, centuries or millennia. The Tower of London may seem modest in comparison to the Shard skyscraper – which sits across the Thames at 11 times the height – but it has also proved its staying power across 94 times as many years. The Shard may be iconic and imposing, but its place in history is far from assured. When it comes to time, the older building looms larger.
Taleb’s preferred name for this line of reasoning is the Lindy Effect, for impeccably eccentric historical reasons. In June 1964, the American author Albert Goldman published an article titled “ Lindy’s Law” in The New Republic magazine in which he presented the “cautionary fable” of showbiz conversations in Lindy’s delicatessen in New York. It was here that in-the-know comedians gathered to discuss the likely staying power of their peers. If someone over-exposed themselves by using up their material in a short burst of activity, the reasoning went, their career would soon be over. But if they played the long game, making fewer but higher-impact appearances, this conservation of resources might see them endure for decades in the industry.
Taleb has extended this anecdotal insight considerably. “Things that have been around for a long time are not ‘aging’ like persons, but  (▪ ▪ ▪)

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