What makes people happy when skies are gray? The color yellow.

Pedro_P

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▼ Yellow is usually the color of happy, joyful emotions. But according to a new study, not all people associate the sunshiney shade with good vibes.
To find out what factors might play a role, researchers tested a new hypothesis: What if people’s physical surroundings affect their feelings about certain colors? For instance, if someone lived in cold and rainy Finland, would they feel differently about the color yellow from someone who lived near the Sahara Desert?
The researchers looked at color-emotion data from an ongoing  international surveyof 6625 people in 55 countries. The survey asks participants to rate 12 colors on how closely they are associated with feelings including joy, pride, fear, and shame.
Yellow is not so fun in the sun (▪ ▪ ▪)

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chanakyakripa

Correlating with this article, i would like to add that the colours at the end of spectrum causes violence and anxiety if constantly exposed too. It was noticed in one experiment that people kept in captivity with walls coloured in red or violet reacted more violently compared to people kept in cells with walls painted in light blue. This shows that colour definitely impacts the mental state of a person.

radha

Some colors indeed cause strong reactions.

abhidebb

Really scary to think that colours can incite a plethora of reactions in the mind!

Highly informative.