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Aruanas aims to make the environment an ‘everyday topic’ at a time when politics is dominated by the interests of agribusiness.

Aruanas follows three female activists who search to find out the truth behind a mining company that is illegally exploring for gold on protected land. Photograph: Fabio Rocha/TVGlobo
▼ Deep in the Brazilian Amazon, an environmental activist meets with a journalist who warns that a mining company is responsible for a looming environmental disaster. “People are already getting sick,” he warns, before promising to bring her documentary proof the next day.
But in the jungle, someone is watching. Driving to their next meeting, the activist hears a phone ringing in the back of her car. She opens the trunk – and finds the journalist’s dead body.
The gruesome discovery is the opening act of the latest blockbuster series from Brazil’s telenovela powerhouse TV Globo: Aruanas. The series focuses on environmental journalists and activists in the country’s vast, forested interior, where 57 environmental defenders were killed in 2017.
Brazil’s telenovelas have a history of shaping public opinion on current affairs – and this series tackles one of the country’s most pressing issues: the high-stakes battle over the world’s largest rainforest at a time when politics is dominated by the interests of agribusiness.
The largest caucus in Brazil’s congress – theruralistabloc – represents agribusiness interests, and in January their longtime ally, Jair Bolsonaro, became president.
Since then, Bolsonaro has launched an unprecedented attack on environmental protections, eliminating the post of secretary on climate change and stripping the environment ministry of authority.
Bolsonaro argues that the environmental protections in the Amazon hinder economic development and has promised that “not one more centimeter” of land would be allocated to indigenous tribes.
Such rhetoric has emboldened loggers, ranchers and big business interests eager to make money in the Amazon. Deforestation rose 88%in June compared to the same time last year, 169 new pesticideshave been approved for use this year and the minister of mines and energy said the government was planning to allow mining in indigenous reserves.
But the vast majority of Brazil’s people live in cities, and (▪ ▪ ▪)
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