When You Go with Your Gut, You Feel Like You.

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▼ Here's a real gut check: Making choices based on intuition may make you feel more certain about the decision.
New research suggests that this certainty is linked to the idea that gut decisionsare the work of one's " true self," the inner essence of a person. So, the more a person relies on gut feeling to make a choice, the more they feel that the choice reflects their true self, said study researcher Sam Maglio, a professor of marketing at the University of Toronto, Scarborough.undefined
And because they feel like the choice reflects something important about them, people become more confident in that decision after the fact, Maglio and his co-author, Taly Reich, of the Yale School of Management, reported today (Sept. 10) in a study published in the journal Emotion.undefined
"The way that we make our choices really matters for how we live with our choices," Maglio told Live Science.
Seeking the "true self"
Still, it's not even clear, scientifically speaking, whether a "true self" exists. The important thing, Maglio said, is that people believe they've got one — a firm, unshakable identity. They may not always act the way they believe their true self should, but people tend to believe it exists.undefined
To investigate how this "true self" interacts with decision-making, Maglio and his team ran four separate experiments in which they asked people to make choices about consumer goods. In the first experiment, 90 Toronto residents were asked to choose between two DVD players. Some participants were told to go with their gut feelings, others to deliberate and others just to make the choice without other instruction. Afterward, the participants were asked how much their decisions reflected their "true selves."
People instructed to go with their guts felt that their choices were more reflective of their true selves than did people ordered to deliberate, the researchers found. (The people given no instruction matched the deliberative group in answering the "true self" question, suggesting that they made their choice deliberatively, too.)
In another experiment, the researchers recruited 88 people on Facebook to choose between travel mugs. These were presented either in black-and-white pictures or in color and with descriptions focusing more on the material aspects of the mug (what it was made of, for example) or the experiential aspects (how easy it would be to clean). People who saw colorful mugs or mugs described experientially were more likely to say their choices reflected their true selves. This may indicate that the type of decision to be made can influence whether people go with their guts or think things through deliberatively, the researchers said.
Certainty and stuff (▪ ▪ ▪)

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soothsayer

So the gut feeling is just not decisive, it is correct most of the time and you tend to act rationally. good article which reinforces this argument